Audiovisual atmosphere at World Future Energy Summit

We supplied an extensive range of audiovisual content for Masdar at the 2011 World Future Energy Summit in Abu Dhabi. The focal point of Masdar’s stand at the event was the large spherical display that showed 360° ambient video and animations we specifically developed for this new medium. The sphere had a diameter of 1.6 metres and displayed landscapes, sea views and a globe. Masdar’s twitter wall presented open questions about environmental topics, posted by Masdar, which event participants could reply to via their own twitter account. We created the look and feel of this medium, and developed a back-end system for Masdar to review tweets before displaying them publicly on the wall. Additionally, we developed various kiosk touch screens that presented each of Masdar’s business units and created the “START” application. This enabled event participants to make a personal pledge on how they intend to make a start to reduce their carbon footprint. The overall result of this input was displayed and continuously updated.