Letting (the) CAT out of the bag

At regular times, Caterpillar - CAT - launches new machinery. To introduce their latest products to their sales team, their clients and dealers, and to the press, they organize a 2- or 3-days launch event. For the large HEX product launch event, we provided CAT with full cross-medial support. From presentation movies to multi-medial (online) product presentations, over XXL- and roll-out banners, to CAT-branded USB-sticks containing all product information… You name it, we did it, all in order to create a lasting impression of the new range of CAT-machineries. In style and with an eye for perfection.