Moving in style through the Hannover fair 2011

Atlas Copco asked B·U·T to reflect on a creative way of maximizing their visibility at the Hannover fair, and to develop a new and modern sales support tool. This inspired us to go for a combined approach. On the fair, forty Atlas Copco sales representatives were sent out in the crowd to personally approach possibly interested fair visitors. To guide their conversations, each representative was equipped with an iPad, on which an ingeniously B·U·T-designed application enabled them to demonstrate different product lines, products, and product specifications. On the spot, both in English and German, and with a variable degree of specification, tailored to the interest of each conversation partner.