Taking up a true designer’s challenge

Belt manufacturer Gates Europe put B·U·T for a true graphics designer’s challenge: producing a series of six state-of-the art dynamic videos with only static pictures as raw visual input material. Each of these videos had to illustrate Gates’ range of business solutions in one specific production sector. Their earlier experience with the magic touch of the B·U·T design team made Gates confident in the outcome, which would be put centre stage on their stand at the 2011 Hannover fair. The B·U·T creative crew took up the challenge with both hands and drew on the After Effects software to produce six lively presentations with 3D features and cinematic visual effects. All based on simple photographs…