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B·U·T NV
Industriepark Molenberglei 13
BE - 2627 Schelle, Belgium

T +32 3 610 89 11
hello@but.be

Showpad

Attract buyers & increase your sales

Create superior buyer experiences with the go-to sales enablement platform both salespeople and marketers love to use, enriched with captivating content that hits the core.

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Deliver tailored buying experiences

Personalize every sales conversation, at any scale. Turn your presentations into high-value and relevant interactions, so that you can truly engage with your prospects.

Content management

Centralize sales and marketing materials, and manage who can access, share or present specific content from one platform.

Showpad experiences

Build immersive, engaging buyer experience that delight your customers, support complex sales conversations and differentiate you from the competition.

Present

Mix and match pages and file types to personalize content according to specific buyer needs or situations.

Share

Share your presentations through your favorite platform, and see how stakeholders interact with content in-app or in your CRM.

B·U·T & Showpad

Our partnership offers you the best of both worlds: the expert in creative B2B communications & a powerful selling tool that allows you to analyze what is most effective.

Our focus at B·U·T is to take your pitch to the next level, and beyond. We create custom (interactive) presentation assets that will wow your prospects and leave a lasting impression.

  • Full-fledged simulator

    For Atlas Copco we created an interactive simulator in Showpad. The html5 content mimics the behavior of a controlling device. Using an iPad, several scenarios can be chosen to demonstrate the difference the device makes.

    Ideal for giving prospects a hands-on experience and a real sense of the product!

  • Guided training

    The simulator offers a proactive and a reactive training scenario. Both involve performing checks and simple tasks. Short statements point users in the right direction, while leaving enough room to explore the menu and functions of the device.

    Watch the gallery
  • Structured test

    Showpad also enabled us to include a test consisting of tasks that each have to be completed within a specified time.

    At this stage there is no guidance and users have to find their way around the menu based one everything they have learned in the training part.

    Watch the gallery
  • Free play

    Proving the versatility of Showpad combined with interactive content, the simulator also allows users to freely navigate the replica interface. System settings can be changed at will to enable users to fully familiarize themselves with the controlling device.

    Watch the gallery

Content analytics & user insights

Understand prospects and top performers

Increase sales productivity and close more deals, faster. Salespeople can save time on searching and creating content when preparing for meetings. Notifications when prospects interact with shared content allow sellers to follow up more effectively.

Marketers can become data-driven, and make better decisions on their content strategy. Measure your content ROI, and create winning content that sales professionals love to use.

Sales leaders see which content wins business, what top performers are using, and turn their methods into company-wide best practices.

Showpad’s analytics are available in-app, and in Salesforce and Microsoft Dynamics.

Built for marketing. Loved by sales.

Showpad delivers the world’s most intuitive sales enablement platform – one that makes your content incredibly easy to find, present, share and measure. At B·U·T, we make the presentation assets that will inspire confidence in your salespeople and delight your prospective buyers.

With Showpad and great content, sales and marketing teams work better together to advance conversations, inspire loyalty and accelerate your business.